Tips for Working with TV Media

  • Be professional and polite at all times, even when the camera’s not rolling.
  • Look at the reporter, not the camera.
  • If standing, stand tall with arms relaxed at your sides.
  • Avoid distracting gestures.
  • Answer in short, targeted statements.
  • Avoid wearing solid white or patterned shirts.
  • Avoid wearing large shiny jewelry.
  • Use powder or tissue to blot facial oil, if necessary.

Image Checklist for TV Interviews

  1. Sit or stand in a comfortable, yet professional, manner.
  2. Project with your voice and gestures.
  3. Maintain eye contact with the reporter.
  4. Be brief.
  5. Use simple language (avoid jargon).
  6. Speak in short sentences.
  7. Use positive terms.
  8. Don't fan controversy.
Drawn from information from the Division of Agriculture and Natural Resources, University of California. Used with permission and appreciation.